Meet The Team

MyFatPocket.com is your daily online destination for everything female. We cover the latest in beauty, fashion, lifestyle health, career, relationship and bloggers through compelling editorial and videos.

So why are we called MyFatPocket? 'Cause we're your digital best friend with all the inspiration and information for you to consume and fatten up those pockets.

Here you’ll find easily-digestible advice and reviews in beauty and fashion, as well as a diverse range of aesthetics and cosmetics topics by our sister site, AestheticsHub.com.

We also have an in-house Nutritionist to bring you an expert view on how to be beautiful inside and out with insightful tips on calorie counting and fitness secrets.

As one of Singapore’s leading websites for women, we want to share and connect with the female community at large. Our MyFatPocket Bloggers are synonymous with the millennial women of today – they’re ambitious, in-the-know and passionate in inspiring others through personal stories and life advice.

OUR TEAM
EDITORIAL & CREATIVE
Soh Xinyi, Editor
Holly Jean Aroozoo, Writer
Sandra Koh, Nutritionist, Food & Fitness Writer
Sze Yun, Writer
Jimmy Tan, Multimedia Specialist and Videographer
Jo Ng, Creative Designer
Kevin Lee, Assistant Creative Designer
Leann Wong, Web Developer
BUSINESS DEVELOPMENT
Eunice Lum, Business Director
Maybeline Sim, Business Development Manager
Jay Kwek, Senior Digital Marketing Executive
FINANCE & HUMAN RESOURCE
Ng Siew Cheng, Finance Executive
CONTENT PARTNERS
Japanese Streets
RocketNews24
Seoulistic
Sol Sol
Editorial
  • Soh Xinyi
    Editor
    Xinyi is the self-declared vain pot who is obsessed with all things pretty, and drinks no less than 3 cups of coffee a day. A free spirit by nature, she is spontaneous and values her freedom (and dreams of exploring the world with just a back pack). Loves her pets, the crazy world, is obsessed with Lee Joon Gi, and hates mangoes.
  • Holly Jean Aroozoo
    Writer
    Holly Jean has been blogging and writing about love and relationships for many years now. Her life revolves around fashion, travel and good food. But her latest passion in life is being a great mum to her baby girl.
  • Sandra Koh
    Nutritionist, Food & Fitness Writer
    Every morning, she needs to unzombify herself with a cup of coffee, and she would always choose her greens over her fruits. You can either find her sweating and swaying in Zumba classes, gluing her eyes on horror flicks, or savouring “strange” foods in her free time. You can easily scare her off with your puppies.
  • Sze Yun
    Writer
    A typical millennial (on the older spectrum) who abandoned the 9-to-5 after a decade of working in corporate, Yun now wears many hats – a writer, a public relations consultant, a couch potato and a working mother in her own terms (and aspiring to be the coolest mum ever). Loves black cats, rose gold, ramen, and basically anything that sparkles.
Creative
  • Jo Ng
    Creative Designer
    Jo values her freedom and can't live without sushi. In her free time, she enjoys spending time with her family and her only son. Although she looks stern most of the time, she is a sweet and gentle soul who enjoys watching Korean dramas. Strictly romantic comedies, though.
  • Kevin Lee
    Assistant Creative Designer
    Kevin is the youngest in the team but he is definitely passionate in his work. Catch him playing basketball over the weekends, but in contrast to his sporty nature, he is a Dota 2 Lover and he can spend hours sitting in front of the computer Dota-ing. Kevin also enjoys travelling, and aims to lead a happy and simple life.
  • Jimmy Tan
    Multimedia Specialist and Videographer
    Jimmy is a self-taught photographer and videographer and loves Netflix, Coffee Bean and movies. During his free time, he loves spending time with his son or going for a walk with his camera, he is also an avid traveller and loves doing travel videos. He was one of the photographers for the inaugural Youth Olympics held in Singapore. The next time you pass by the Youth Olympic Park near MBS, take a look at the wall, you might just see his name engraved there!
  • Leann Wong
    Web Developer
    Don’t expect Leann to be your typical backpack-toting programmer. When she is not deep in the realms of coding, Leann embraces sleeping, photography, cycling and welcomes you to join her coffee gang – kopi bing or iced mocha, anyone?
Business Development
  • Eunice Lum
    Business Director
    Being well-caffeinated is a prerequisite to Eunice’s mornings before she starts her daily grind. Although having dabbled in the digital industry for years, she still relies heavily on her pen and organiser. Her RBF is her downfall when it comes to arguments.
  • Maybeline Sim
    Business Development Manager
    Maybeline cannot go a day without eating eggs. She is a huge dog lover and enjoys Sci-Fi movies. Apart from growing MFP, Maybeline blogs on the side about beauty, fashion and lifestyle.
  • Jay Kwek
    Senior Digital Marketing Executive
    Catch Jay rocking with his electronic hard rock band and doing electronic music productions when he is not at his work desk sorting out those marketing strategies. We love to tease Jay about his fierce looks, but, in actual fact, he is our Mr Nice Guy who never fails to lend a helping hand. By the way, no carbs for Jay.
MFP GIRLSQUAD 101
  • We are based in the sunny island of Singapore
  • We love our flats more so than our heels
  • We love getting our caffeine fix every morning
  • Our team has a total of 7 tattoos (and counting)
  • Our photographer heads out on Fridays for Fashion Spotting
  • We always wear black on Mondays (unintentionally)