Mon Shu girl is Karl Lagerfeld’s creation for shu uemura and is named “mon shu uemura” which means my darling shu uemura in French. Below is Karl Lagerfeld’s sketch – created entirely by shuuemura products!
Here’s her introduction to the world:
“Bonjour! Hello! Konichiwa! I am mon shu girl, Karl Lagerfeld was so inspired by shu uemura and Japanese manga, he created me. I am on a mission to bring beauty to girls all around the world! Lately, I’ve been curious and eager to pop out the atelier of Karl.”
Take a look at mon shu girl’s birth right here on this YouTube Video.
The entire collection is a touching homage to shu uemura with the color selection and package design entirely directed by Karl Lagerfeld who also photographed the visual campaign. The delightful “mon shu girl” collection is a celebration of Japanese pop and European chic.
An optimistic ode to beauty and fashion “mon shu girl” is an icon of contemporary cuteness born from Karl Lagerfeld’s personal brand of European finesse and shu uemura’s Tokyo flair-a festive and fun gift to you for the 2012 holiday!