This has got to be one of the best news we heard from the fashion world recently — Prada has officially pledged to ban all fur products, starting from their Spring/Summer 2020 collection onwards.
Credit: Sky News
Miuccia Prada, creative director and controlling shareholder of Prada announced that Prada will stop using animal fur in their products starting from this September for their Spring/Summer 2020 collections. However, they will still continue to sell their existing stocks that were made before this new policy was put in place.
Miuccia Prada /Credit: Getty Image
Prada joined Chanel, Stella McCartney, Coach, Burberry, Versace, Michael Kors, Jimmy Choo, Gucci, Yoox and Net-A-Porter, H&M, Zara, and 3.1 Philip Lim in the fur ban, and it was definitely a moment worth celebrating for, as more and more major fashion houses recognize the changing attitudes of consumers towards fur, and place animal welfare above fashion excesses.
According to Vogue, Miuccia Prada said in an official statement that “The Prada Group is committed to innovation and social responsibility, and our fur-free policy is an extension of that engagement.” She also added that “Focusing on innovative materials will allow the company to explore new boundaries of creative design, while meeting the demand for ethical products.”
Although Prada's decision is something we should be happy about, The animal rights group People for the Ethical Treatment of Animals is also hoping that the fashion house will “follow in Chanel’s compassionate footsteps by also removing cruelly obtained exotic skins – including crocodile, lizard, and snake skins – from future collections”.