Beauty
Please Don’t Call Yourself Ugly: Twitter And Dove Launch #SpeakBeautiful Campaign PDF Print E-mail
Thursday, 26 March 2015 07:00

More than 5 million negative tweets about body image – whether in criticism of self or others – were posted in 2014, and women are currently 50% more likely to put down than compliment themselves on social media.

Credit: Adweek

If you’ve been following the Oscars this year, chances are you’ve already seen this video:

In an attempt to counter the tidal wave of negative tweets about beauty and body image, Dove and Twitter have teamed up to launch the #SpeakBeautiful campaign. This initiative to boost women’s self-esteem kicked off during the Academy Awards pre-show, but will be ongoing all year round.

What happens is this: when a Twitter tool detects negative keywords in tweets, such as ‘ugly’ or ‘worthless’, Dove’s self-esteem experts will reply with positive messages and advice. In addition, #SpeakBeautiful encourages women to post things they love about themselves and others, in hopes of creating a domino effect of empowering conversations on social media.

And judging by Twitter and Dove research, #SpeakBeautiful seems all too necessary. More than 5 million negative tweets about body image – whether in criticism of self or others – were posted in 2014, and women are currently 50% more likely to put down than compliment themselves on social media. Then there’s the data that Dove tweeted live during the Oscars:

Those stats give you a general idea of the malice going around on social media. While this is definitely not to say that they form the majority of Oscar-related tweets – according to Nielsen, 13 million US Twitter users alone checked out the show – that’s rather a lot of revulsion at a gathering of some of the most beautiful, talented people in the world.

There’re the customary critiques of outfits and fashion…

…which naturally get more and more personal.

Read more at Vulcan Post.

 

 
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