Swedish clothing label, J.Lindeberg, has opened its first South-East Asia menswear flagship boutique at Mandarin Gallery in April.
Together with Johan Lund, Head of Retail of J.Lindeberg, more than 100 guests such as Mr Singapore World 2010, Hu Hanxiong, ESPN STAR Sports presenter, Andy Penders, celebrity stylists Trey Wong and Vik Lim, and celebrity make-up artist Yuan Sng were amongst some of the guests who attended this exclusive event.
MediaCorp artiste, Tay Ping Hui, clad in J.Lindeberg’s Spring/Summer 2012 collection, was introduced as the brand ambassador in Singapore. Choreographed by Men’s Fashion Week’s Creative Director, Daniel Boey, guests were treated a fashion installation of the brand’s Spring/Summer 2012 Collection,
The season’s looks are inspired by the Gotland, Swedens, where shape, form and function is redefined with classic multifunctional, and utility items reformed and updated to incorporate a modern utility, providing traditional fabrics with a new lease of life.
High performance Japanese fabrics are laser cut, combined with taped details and contain moisture repellent and transporting membrane technologies that work with the wearer.
Neutral greys, chalky whites and beiges dominates the colour palettes, with this season’s must-haves are the unique ‘Concord Travel Wool’ travelling blazer that is unconstructed with hidden internal pockets for everything the modern gentleman traveller needs to carry and knitwear in cashmeres, cottons and ultra-light wools that are knitted and weaved in symbolic patterns.
J.Lindeberg blazers retails from $639, with their T-shirts starting from $79. Located at #02-17, Mandarin Gallery, 333 Orchard Road, Singapore 238867.