Sportswear has come a long way since the days it was worn for the sole purpose of playing sports. From tennis skirts, to men's sneakers and jackets, what used to be deemed too "practical", has slowly but surely made its way onto the fashion runways. Today, many brands are fusing the practicality of sportswear with fashion, coming up with stylish outfits that are not only able to withstand the vigorousness of sports, but are also extremely wearable for day-to-day occasions.
Nike has always been the frontrunner when it comes to finding the delicate balance between sports and fashion, and they have once again demonstrated this with the unveiling of their Summer 2010 Collection.
Featuring the Nike GS Polo, N98 track jacket and LunarLite Rejuven8 sneakers with detailing, the Summer 2010 collection serves to inspire youths with the beauty and spirit of the beautiful game. Combining the work of the world's freshest artists with Nike's cutting-edge innovations in sportswear, the collection represents a phenomenal crossover where silhouettes of what is seen on pitch make their entrance into the street-wear fashion scene.
Held at the Nike Singapore Flagship Store at Wisma Atria, the collection launch was kicked off with a short introduction to Nike Singapore and Nike Sportswear by Country Marketing Manager Mr. Glenn Heng. Noted fashion director Daniel Boey then explained the rationale of incorporating street fashion elements into sportswear, and how it was possible to carry off sportswear as daily wear.
To demonstrate this, four fashion students from Raffles Design Institute were invited to style four of the invited guests (Pamelyn Chee and Bobby Tonelli from FLY Entertainment, Fitness First instructor Naila Nadwana and Young Lions' Hariss Harun). They were each given a specific fashion theme, in the style of Metro Sexy Male, Football Obsessed Teen, Harajuku Street and Rock Chic, and were supposed to come up with outfits using clothes from the Nike Summer Collection, whilst adhering to the theme, in a short amount of time. The media would then pick the winner based on how well she kept to the essence of the theme.
The students then presented their allocated looks for each of their models.
Bobby Tonelli - Metro Sexy Male
Hariss Harun - Football Obsessed Male
Naila Nadwana - Rocker Chic
Pamelyn Chee - Harajuku Street
After a voting by the media, Xara Lee, final year student at Raffles Design Institute with her Harajuku Street themed stylings for Pamelyn Chee was declared the winner.
From L to R: Xara Lee, Pamelyn Chee, Daniel Boey, Glenn Heng
At the end of the fashion event the media was invited to take a first peek at the newest collection in the store. True to its summer theme, the jackets, shirts and shoes all came in a sunny array of bright colours and graffiti prints that were definitely suitable not just for sports use but even a day out on town!