adidas Originals celebrates the brand’s most iconic and classic styles such as the adidas Superstar, the Firebird track top, the adistar racer and the trefoil tee with the debut of the “all Originals, Leave a Legacy” campaign.
The campaign kick starts today on Facebook, followed by a series of in-store activations starting May 19h through to June 24th.
Allowing fervent trefoil fans to demonstrate their originality and legacy-worthy street style, the “all Originals, Leave a Legacy” campaign is a style challenge that will see adidas Originals fans showcase their unique street looks via the adidas Singapore Facebook page or at certain in-store locations throughout May and June.
To participate, fans need to shoot themselves in their adidas Originals look, and upload the picture on the adidas Singapore Facebook page, via the “Leave a Legacy” Facebook application.
Alternatively, fans can also visit certain stores during the campaign period, to shoot their adidas Originals look. A unique photo stage will be set up, complete with photographer, quirky street props and street scenes to assist fans in snapping their best street style. The pictures taken will then be uploaded onto the adidas Originals Facebook page, where voting by netizens will determine who has the most original street style. The top 20 most popular looks will walk away with a SGD$1,000 adidas voucher each!
Amit DasGupta, Director, Brand Marketing, adidas SEA, said, “As THE global street wear brand, we wanted to capture the essence of originality and heritage in Southeast Asia, and provide youth a chance to express their individual flair in styling up with Originals”.
“The “all Originals, Leave a Legacy” campaign is all about celebrating icons – whether it’s the enduring iconic adidas styles, seen on numerous celebrities worldwide such as Katy Perry, Snoop Dogg, B.o.B and Niki Minaj, who have themselves become icons in their own right, or all our fans and their own unique, all Originals style.”
He added, “This campaign is one of many initiatives coming up in 2012 to bring fresh life into the adidas Originals brand.”