Bringing the New York coffee culture to Orchard Road, the urbane coffee booth will be decked in Coach’s signature red hue and the bold vibrant colours of the brand’s Legacy Duffle Bag, and will serve as a fashionable pit stop for busy shoppers on Singapore’s main shopping strip.
9 July 2012, Singapore – Coach Inc., a leading American design house of modern luxury accessories, will be celebrating the Grand Opening of its Wisma Atria flagship store with complimentary gourmet coffee for everyone, and a search for stylish individuals with the “New York Legacy Fashion” photo contest on 14 and 21 July.
The redemption process is easy – patrons have to ‘like’ the Coach Facebook page and flash it to the barista to enjoy a complimentary cup of gourmet coffee from Coach.
To add a touch of interactivity, Coach will conduct a style search at the coffee booth on both days, scouring the fashionable crowd for stylish people that best represent New York fashion. Those spotted will be photographed and the most stylish individuals will be selected to enter the “New York Legacy Fashion” photo contest. This photo contest will run on Coach Facebook page from 25 July to 3 August 2012 and the public is welcome to vote for their best expression of New York fashion. A panel of Singapore’s top fashion bloggers – BagaholicBoy, MyManyBags, Ms Glitzy and Fash-Eccentric will also be giving their votes to the most fashionable contestant. There will be a total of two winners – the contestant with the highest votes from both the public and panel of fashion bloggers, as well as one lucky voter – who will each walk away with a Coach Legacy Penny Bag in an exclusive colour that will not be available at retail.
Details at a glance
Event: Coach gourmet coffee booth and “New York Fashion” photo contest
Date: 14 and 21 July
Time: 1pm to 6pm
Venue: Outside Wisma Atria
Coach Facebook page: www.facebook.com/Coach
Facebook contest start date: 25 July 2012
Facebook contest end date: 3 August 2012