Shanghai Tang is delighted to unveil its new Autumn/Winter 2012 campaign, The Dragon Plateau.
July 2012 – Shot in Paris by photographer Will Davidson, Dragon Plateau is translated from a fascinating mix of understated spiritual humility and elaborate, ornamental designs into a modern advertising campaign that portrays an international lifestyle enriched with modern Chinese aesthetics.
China’s supermodel and acclaimed actor, Hu Bing, the ultimate representation of the modern Chinese man, once again serves as the ideal global brand ambassador for Shanghai Tang. One of the first to break into the international scene, Hu Bing was nominated for the Best Actor award at the Rome Film Festival for his role in “The Back”. Born in Shanghai, Hu Bing has become a household name across China and is often seen on the red carpet. The trained actor, known for several film and television roles, has brought his considerable talent to the cinematic Shanghai Tang campaigns since Autumn/Winter 2011.
Apart from the acclaimed actor Hu Bing, the Shanghai Tang Autumn/Winter 2012 campaign features He Sui and Hyunyi Lee. He Sui, one of the most in demand Chinese supermodel talent on the international fashion scene joins the rally to represent Shanghai Tang’s contemporary and trendy statement. Also participating in the new campaign is Korean supermodel Hyunyi Lee, who furthers the oriental twist of the campaign.
The new Autumn/Winter 2012 collection takes us on a majestic journey through the awe-inspiring landscapes and the impressive cultural heritage of the Tibetan highlands. We venture into a nomadic world of spirituality, subtlety, and nature, juxtaposing the natural world’s purest elements with its savage beauty. The seed of inspiration for the Shanghai Tang Autumn/Winter 2012 collection was planted by an ancient tale of Jade Dragon Snow Mountain and Haba Snow Mountain, an odyssey around the picturesque peaks of Yunnan province.
SAVAGE BEAUTY evokes the life and nature of the mountains with iconic animal prints, a key trend for Autumn/Winter 2012. Metallic bronze textures mix with splashes of turquoise brights. The contemporary Tiger print takes its inspiration from traditional Tibetan rugs, offering an abstract interpretation in stripe patterns on lurex jacquard for a luxurious, second-skin effect, and in vibrant new sweaters.
The Tiger in the Mist print has the effect of a feminine camouflage, another essential trend of the season, conveyed in a rich mix of textures on silk georgette or silk twill dresses, tunics, jackets and tops. An intricate weaving technique known to few craftsmen in China is used to create the River print, which recalls the water sources that run down from the pristine Tibetan Mountains. It travels into our world as tailored dresses in silk/cotton and leather, skirts, fitted tops, and crystal clutch bags.
SACRED ROBES pays tribute to the sacred way of life in the Jade Dragon Snow Mountain withthe sun-scorched scarlet, burgundy and yellow hues of Buddhist monk robes. The inspiring balance between opulence and piety, ornamental and spiritual is powerfully communicated throughout the collection.
The Sacred Wall print refers to the walls of temples dramatically set on the sides of mountains, which, amazingly, have survive harsh winds, snow, extreme cold and heat, droughts and more. It is seen on sophisticated silk jersey dresses and blouses. Mosaic depicts the lotus, peony and waves, mixing the richness of Chinese heritage with Tibetan culture. Presented in rich reds, or gold and black colour combinations, the Mosaic print makes a statement on silk twill wrap dresses, modern qipaos, and silk/wool blend scarves.
The coats of Autumn/Winter 2012 are all about the details. From statement Chinese knot buttons on long shearling coats, to quilting on leather jackets, and elaborate embroidery on padded down jackets, this season’s outerwear offers a chic, dramatic finish to any ensemble.
Women Accesorries Collection
The ever-popular Shanghai Tang Mongolian Hobo bag reappears for Autumn/Winter 2012 in even more colours and finishes, such as supple deer skin, as well as wave-patterned or snake-embossed fine leather. The exciting colour range includes burnt orange, hot pink, chocolate brown, and classic black, all with gold-coloured hardware. Other essential bags of the season include the Jade Sling Hobo, and the River print canvas and leather tote. With the festive season in mind, Shanghai Tang has created an unprecedented number of glamorous clutches, too, featuring elaborate beading or embroidery in the collection’s Tiger, River, and Floral motifs.
Lush scarves, too, showcase the masterful new prints. Sumptuous cashmere scarves and shawls showcase the intricate Mandala and Floral prints of the collection; while the Mosaic and Sacred Wall prints have a gorgeous effect on silk and silk/wool blend scarves.