Fans of America’s Next Top Model will definitely remember Isis King from the eleventh and seventeenth cycles. She was the first transgender contestant on the show and is now American Apparel‘s first openly trans model.
The brand has definitely made waves for its controversial ad campaigns in the past, but this time they’re teaming up with GLAAD for a new line of Pride tees and it’s all for a good cause. Fifteen percent of proceeds from the shirts will go towards GLAAD. Sweet.
American Apparel believes that sexuality should be celebrated, not condemned. When California voters passed Prop 8 in 2008, we let our community know we would support whatever stand they wanted to take. American Apparel believes in freedom, expression and equality, things that are inherently condemned in the prohibition of gay marriage. After printing a few hundred Legalize Gay t-shirts for a rally near our factory in downtown Los Angeles, the company received thousands of requests from people all over the world who asked for us to expand it.
With many of our employees and customers identifying as gay, lesbian, bisexual or transgendered, we are a company that is vocal about our support for the protection of gay rights. Scores of our employees were on the frontlines of protests in cities across America, handing out hundreds of Legalize Gay t-shirts to supporters, and putting them in our store windows in protest of violence against gays and discriminatory court decisions. We also had a lot of fun at PRIDE rallies and celebrations. We’ve since given away over 50,000 of these shirts, run protest advertisements nationwide and even partnered with HRC for their enormous march on Washington.
It sounds like the company is as progressive as they are controversial. I’m GLAAD to know that they’re about more than nipple shots. So few people are :)