MyFatPocket - Because You're Smart & Beautiful. From Top To Toe.

FASHION INTERVIEW
by Bianca Zen

ClubCouture Fashion Fever page

Flora Isabelle Lim is the Managing Partner of ClubCouture, an online retail shop that believes in Chic Clothes and Fun Fashion. ClubCouture.cc offers the latest young women's fashion -  trendy fashion tops, dresses and bottoms. And Flora looks like their real life walking advertisement with her chic dressing and fun disposition.

The entire managing arm of ClubCouture are extremely passionate to their brand and each and everyone of them treats this like their own business - including their junior designers! They put in their best from picking out the font face  for their website designs to the details of the photo shoot and quality of each earring, no matter how tiny they are. 

ClubCouture believes in consumer service and works on a 100 percent satisfaction principle. If for any reason any consumers are not entirely satisfied with their orders, ClubCouture would be more than happy to provide a full exchange or refund. They believe in the "Transparent Returns Policy" which means ClubCouture has no hidden charges, no questions asked or complicated clauses, no "merchandise credit" refunds for your "next order" and no long and complicated returns process with endless forms to deter you from returning.

Now that is what I call "Building Consumer Loyalty"!

Flora is a young retail entrepeneur of the new century that many online shop owners should look upon and build the same gusto, sincerity and unconditional passion in running a retail business alike how she runs her baby - ClubCouture.cc

What is ClubCouture about?
We are an international online retailer of contemporary ladies’ wear and edgy fashion accessories for ladies in their teens through thirties.

ClubCouture represents our love for fashion, friendship and life, and we hope to share this philosophy with everyone.

ClubCouture homepage

How did you come up with the name ClubCouture?
It just somehow hit my partners and I at the same time in the beginning, and we all liked it immediately. I guess it essentially summarizes our vision for our label – to be a fun-loving fashionable club for all ladies alike.
 
Your have a new section called London Calling. Why’s that and how is it different from the rest of your collections?
London Calling is actually ClubCouture’s debut themed collection.
 
Basically, we have our usual (really gorgeous) clothing pieces that fall into our mainstream collection but moving forward, we hope to continue launching themed collections that have their own differentiated styles.
 
London Calling has this whole British high street feel with a tad of punk rock element and we love it to bits!

ClubCouture's new website

Where do you source your clothes from?
We have a few designers working with us and they come from all over the world (namely, Singapore, New York, Shanghai and Thailand) so there’s a very good mix of styles and cosmopolitan flavor to our designs.
 
ClubCouture believes in customer service. What is the standard by which ClubCouture dedicate itself to its customers?
With ClubCouture, we pride ourselves in bringing retail standards to online shopping. ClubCouture Care is our customer service philosophy – it’s not just a department, but a culture. Customers can expect queries answered in an hour or less and need not worry about shopping with us with our no frills returns policy to name a few features. It’s basically as good as retail shopping right in the comforts of their own homes.
 
Your website designs are very creative. What is the thought/creative process behind it?
Thank you very much!
 
It is essentially just a package of everything – fun-loving philosophy, fashion-oriented minds at work, and the coolest design team supporting us through it all.

Product image/ Style tip featured in ClubCouture Fashion Flash

You categorise your apparel by look, colours and body shape. Any chance that you’ll categorise them by material (for example, by sheer chiffon material, satin, etc.) in the future?
If there is feedback for it that it helps our customers’ shopping experience, we most definitely will.
 
How big is the team and how do you manage financially to support them and the business?
There are 3 of us who form the core management, and we have our designers and support staff as well whom we love very much. Financial wise, we’re really thankful that everything has been falling into place nicely as the business starts and expands.

Team dinner after a long day at work

What are the future plans for ClubCouture?
There are so many that I don’t know where to begin! Shoes, bags, online personal shopper/ concierge service, and entering the East Asian markets of Japan, Korea and China, menswear too… and basically just sharing our love for pretty statement pieces with as many as we can.
 
In your own definition, what makes a woman modern and smart?
When she is undeniably refined and sophisticated and leads a fulfilling life, works hard and plays even harder.


Behind the scenes of a fashion photo shoot

What, to you, is being financially independent? Do you think you are financially savvy and smart? Why?
Being financially independent to me, means not having to borrow anything from anyone, and having the freedom to make your own choices without other people holding the strings.
 
I think I’m pretty much financially savvy as I am able to manage my finances well, and although I indulge in the occasional Chanel, I make sure that it is well within my means.
 
What does the phrase “MyFatPocket” reminds you of?  
Having a pocket (and life!) full of riches in every aspect – wealth, love and wisdom.