No more exotic skins and fur from the big fashion house. Hurray!
Credit: Marie Claire
Chanel has recently announced that it will no longer use exotic skins and fur in their future creations. According to their interview with WWD, Bruno Pavlovsky, president of Chanel fashion and president of Chanel SAS sais that “The future of high-end products will come from the know-how of what our atelier is able to do.”
The list of exotic skins includes crocodile, lizard, snake and stingray, and the brand mentioned that it is getting harder and harder to source for skins that were on par with Chanel's quality and ethical standards, and hence the decision to stop the use of all these materials altogether. “There is a problem of supply and that was not Chanel’s business anyway,” the exec explained. “We did it because it’s in the air, but it’s not an air people imposed on us. It’s a free choice.” Chanel will focus its research and development on textiles and leathers generated by “agri-food” industries instead.
PETA (People for the Ethical Treatment of Animals) is thrilled with Chanel's announcement and is hoping that other fashion houses and labels will also follow suit. “For decades, PETA has called on the brand to opt for luxury, cruelty-free fashion that no animal had to suffer and die for, and now it's time for other companies, like Louis Vuitton, to follow the lead of the iconic double C's and do the same,” said PETA Executive Vice President Tracy Reiman in a statement following Chanel's announcement.