Audience engagement is the definitive measure of a blog's success, whether you're blogging for a marketing firm or simply to indulge your own interests.
You've probably watched as some posts go viral while others sit quietly in the corner. But engaging a readership doesn't mean churning out clickable links. By all accounts, your blog needs substance. It needs to nourish your readers.
LinkedIn Marketing Solutions recommends treating your blog like you would your diet, incorporating a healthy balance of content based on five food groups.
By providing a mix of how-to and influencer posts (whole wheat and grains), leadership articles and guest topics (vegetables), research and analysis (meats), light-hearted viral content (dessert and sweets) and bold statements (condiments), your blog will engage readers and, where applicable, hook potential customers. In fact, a recent Hubspot report found that 82% of marketers who blogged daily saw an upswing in ROI.