[This is not an advertorial.]
I was invited to SK-II’s event earlier this month where they unveiled their latest ambassador, Sheila Sim. I’m blogging about this not because I like her, but because it’s one of those rare times I finally believe in something. As a marketing person myself, it’s not easy to convince me when a brand rolls out their campaigns. This time around, SK-II’s brand proposition is called “My First Compliments”; how a user gets their first compliments after using their products for awhile.
This struck a chord with me cos I have been a very strong advocate of SK-II products to my friends, colleagues and family members. I’m pretty sure I’ve converted at least 10 people to using Facial Treatment Essence (FTE), commonly called Miracle Water. I truly did get my first compliments after using FTE for only a month or so.
I never had perfect skin, or even “normal” skin before I discovered SK-II. I had the typical prone-to-breakouts, dull and dry skin. It was desperation that led me to try Miracle Water, in hopes of a miracle. It was tough the first time when I had to pay more than $200 for a bottle of hope though. I was only an 18 year old student who earned $1,100 per month back then.
The first time I applied FTE to my face, the absorption was instantaneous. Literally. Like how a very good sponge absorbs water. My skin was completely dry and had no evidence of anything being applied to it. I used slightly more than a 50 cent coin amount. There was some slight heartache to how much I was using out of this bottle of “gold” for one application.
I still remember that within 3 days, I woke up one morning and admired myself in the mirror. How my skin was dewy, bouncy (yes! their TVCs don’t lie!) and just… different from how it used to be. I thought it was a good skin day. This “good skin day” never ended. I really had friends asking me why did I put on make up to go to a kopitiam. My BF said I was crazy to go to bed with foundation. My skin was bare. I didn’t even have sun screen on. What they saw was what I was born with, enhanced by a miracle.
Picture don’t lie, and I swear on Tuppy’s life that I have not digitally enhanced them. I am also not wearing ANY foundation, primer or base in the following two pics. That’s my skin with SK-II (and untinted moisturizer of course!).
That’s me in the sleeveless black dress.
I’m on the right in a white t-shirt.
Amazing right? This is why it’s been 10 years and I still am loyal to SK-II. I cannot live without it. I’ve added 2 other items from their range to my regime. I now use a total of 3 SK-II products.
Cleanser, FTE & mask
They have dramatically improved my skin to the point where I need them almost like a drug. People do notice when I skip on a step (e.g. not using my weekly mask or not using FTE for 2 days in a row) and ask why is my skin dehydrated. I no longer need to so much essence too, a mere 10 cent coin amount is usually enough for my face and neck. A bottle of SK-II FTE can last me for about 9 months – 1 year. Money very, very well spent.
And now comes my most convincing argument. I am right handed, and I don’t use cotton pads when I apply SK-II so the essence goes straight onto my left palm. It is extremely obvious in real life that my left palm has A LOT less lines than the right.
Close up shot for you:
Even the main grooves are somewhat diminished. (Wonder if this changes my fortune!)
I’ll be a very sad, dull and wrinkled person if they ever discontinue this product. If you, like me, have skin woes, miracle water might also just be the miracle you need 
xoxo, chryst