[This is not an advertorial.]
I was invited to SK-II’s event earlier this month where they unveiled their latest ambassador, Sheila Sim. I’m blogging about this not because I like her, but because it’s one of those rare times I finally believe in something. As a marketing person myself, it’s not easy to convince me when a brand rolls out their campaigns. This time around, SK-II’s brand proposition is called “My First Compliments”; how a user gets their first compliments after using their products for awhile.
This struck a chord with me cos I have been a very strong advocate of SK-II products to my friends, colleagues and family members. I’m pretty sure I’ve converted at least 10 people to using Facial Treatment Essence (FTE), commonly called Miracle Water. I truly did get my first compliments after using FTE for only a month or so.
I never had perfect skin, or even “normal” skin before I discovered SK-II. I had the typical prone-to-breakouts, dull and dry skin. It was desperation that led me to try Miracle Water, in hopes of a miracle. It was tough the first time when I had to pay more than $200 for a bottle of hope though. I was only an 18 year old student who earned $1,100 per month back then.
The first time I applied FTE to my face, the absorption was instantaneous. Literally. Like how a very good sponge absorbs water. My skin was completely dry and had no evidence of anything being applied to it. I used slightly more than a 50 cent coin amount. There was some slight heartache to how much I was using out of this bottle of “gold” for one application.
I still remember that within 3 days, I woke up one morning and admired myself in the mirror. How my skin was dewy, bouncy (yes! their TVCs don’t lie!) and just… different from how it used to be. I thought it was a good skin day. This “good skin day” never ended. I really had friends asking me why did I put on make up to go to a kopitiam. My BF said I was crazy to go to bed with foundation. My skin was bare. I didn’t even have sun screen on. What they saw was what I was born with, enhanced by a miracle.
Picture don’t lie, and I swear on Tuppy’s life that I have not digitally enhanced them. I am also not wearing ANY foundation, primer or base in the following two pics. That’s my skin with SK-II (and untinted moisturizer of course!).
That’s me in the sleeveless black dress.
I’m on the right in a white t-shirt.
Amazing right? This is why it’s been 10 years and I still am loyal to SK-II. I cannot live without it. I’ve added 2 other items from their range to my regime. I now use a total of 3 SK-II products.
They have dramatically improved my skin to the point where I need them almost like a drug. People do notice when I skip on a step (e.g. not using my weekly mask or not using FTE for 2 days in a row) and ask why is my skin dehydrated. I no longer need to so much essence too, a mere 10 cent coin amount is usually enough for my face and neck. A bottle of SK-II FTE can last me for about 9 months – 1 year. Money very, very well spent.
And now comes my most convincing argument. I am right handed, and I don’t use cotton pads when I apply SK-II so the essence goes straight onto my left palm. It is extremely obvious in real life that my left palm has A LOT less lines than the right.
Even the main grooves are somewhat diminished. (Wonder if this changes my fortune!)
I’ll be a very sad, dull and wrinkled person if they ever discontinue this product. If you, like me, have skin woes, miracle water might also just be the miracle you need