The recession may have had an impact on consumer spending patterns in Singapore, but with recent signs of market recovery, Singaporeans are apparently comfortable with their spending on beauty products and treatments and have said that they will not cut back on both beauty and fashion spending.
Their expectations from beauty products, however, have gone beyond skin deep and they want products that have more holistic benefits. This was clearly the premise Beauty Asia 2010 was working on - greater emphasis on products that provided an all-rounded experience for consumers.
Now in its fourteenth year and held over three days at the Suntec Convention Centre, BeautyAsia is the region's most-established and definitive trade exhibition for the beauty, spa and health industry. A four-in-one event, BeautyAsia 2010 and the accompanying showcases - SpaAsia, HealthAsia and NaturalAsia - have evolved into Asia's leading beauty and wellness marketing platform.
BeautyAsia is now recognised as the annual exhibition not to be missed by manufacturers, suppliers and professionals in the region. Not only has it developed into an exciting buyer-seller meet, it's also an educational and networking platform, and a purveyor of the latest trends and technology.
Open to both the public and distributors, BeautyAsia featured exhibitors
from a wide variety of beauty and wellness related businesses. In
particular, many exhibitors were showcasing the latest beauty technology
to distributors and beauty professionals, keeping them abreast with
market innovations and international trends within the industry. From
homespa sets, BB creams, nail polishes, to machines and equipments for
spa businesses, the dizzying array of beauty products up for offer makes
good on BeautyAsia's dedication towards focusing on holistic wellness.
The convention centre was abuzzed with demonstrations, negotiations and
showcases. 
One of the exhibitors at the fair is Australian-based natural skincare company Lanopearl. Benefiting from the natural sources found abundantly in Australia, the company focuses on producing the best products for the Australian as well as the international market, exporting to 15 countries around the globe with a particular success in the Asia region.
All products produced by Lanopearl are made from the very finest raw materials carefully sourced from both locally and abroad. Imported raw materials are subjected to quarantine by the Customs Office on entry to Australia and only released after passing stringent testing.
Spa exhibitors made up a big part of the exhibitions at BeautyAsia 2010, further reaffirming the notion of the beauty industry's shift towards a greater focus on holistic wellbeing of the mind and body.
There was also a greater focus on premium skincare products that utilize better technology and ingredients to deliver superior results to consumers. Ellebijou, one of the brands on exhibition, was one such example.
Its products utilize nanotechnology and Liposome Delivery System to penetrate into the deeper layers of the skin and nourish the skin cells. Coming in different series with Whitening and Anti-Wrinkle effects, Ellebijou products ensure that skin is nourished, moisturized, repaired and protected.
BeautyAsia 2010 was an exciting and enriching event for both distributors and consumers and we're all looking forward to the one in 2011!
