Luxury jewelry retailer Tiffany & Co. has unveiled a beautiful engagement ad featuring a same-sex couple, a first in the brand’s history.
The ad shows a gay couple sitting on the stoop of a New York City apartment, and is part of the brand’s new ‘Will You?’ campaign to show the diverse love stories of seven real-life couples.
“Nowadays, the road to marriage is no longer linear, and true love can happen more than once with love stories coming in a variety of forms. The Tiffany engagement ring is the first sentence of the story that a couple will write together as they create a life that is deeply intimate and exceptional, which is the message we hope to convey through this campaign,” said Tiffany & Co. PR spokeswoman Linda Buckley to Elle.
As gay and lesbian couples become more accepted in society, it’s heartwarming to see the brand embracing the LGBTQ community with this progressive statement.