There were lots of hoo-ha in the fashion industry after the Gucci show during Milan Fashion Week last week when accessories weren’t just leather bags, but accurate replicas of the models’ heads.
Alessandro Michele sent models Dwight Hoogendijk and Unia Pakhomova down the runway carrying “their own heads”. All the buzz after the show sparked a new internet challenge, and if this is news to you, you are still not too late to jump on the bandwagon.
Recreate the creepy runway look by “carrying” a friend’s head, post it to social media, and remember to hashtag it with #GucciChallenge. Let’s take a look at some of our favourites on Instagram.