French brand LACOSTE opens a new store at Raffles City Shopping Centre in Singapore featuring its latest concept: “Le Club”. A first in South East Asia, the new concept reflects the synthesis of the brand and its creator René Lacoste in one location: the club.
The 1,873 square feet space is reminiscent of a tennis court with vintage design elements that are a nod to the brand’s heritage. These elements are juxtaposed against natural wood that gives the store a brightness which lets light in. The fitting rooms are also designed to look like locker rooms.
The store offers a complete range of apparel, leather goods, fragrances, and footwear. It features the quintessential polo wall which showcases Lacoste’s iconic L.12.12 polo shirts in its extensive color range, including the newly launched Paris Polo which is inspired by a dress shirt but created with the freedom and comfort of a polo. This store will also carry runway collections and special collections including the 85th-anniversary collection that was created to celebrate both the heritage and innovation of the brand.
A personalized embroidery workshop was also built into the store to offer customization option for consumers wishing to personalize their Lacoste polos with their initials.
The new concept is part of the brand’s strategy to create a stronger brand identity and to strengthen the brand’s premium status throughout its global markets.
LACOSTE RAFFLES CITY SHOPPING CENTRE
Raffles City Shopping Centre
North Bridge Road, Singapore.
Opening hours: 10am to 10pm