Does the countless number of beauty products in the market today and their capabilities baffle you? Do you find searching for the right skincare product a daunting task? Have you spent a hefty sum on various beauty aids, just to discover later that they don’t work with your skin?
Or do you feel intimidated by beauty counsellors who refuse to hand you some samples before buying? To help answer all these questions, we present you the new online initiative, TESTERBAR.
Testerbar is Singapore’s very own first online prestige beauty care sampling resource. By signing up with Testerbar, evaluate newly launched beauty products, and share your first-hand experience with fellow skincare enthusiasts. Testerbar is a virtual extension to your selection of beauty products. It empowers you to make informed decisions, based on samples delivered right to your doorsteps.Trying is believing and we all know that. Educating customers through editorial articles and advertisements has its purposes, but the result derived from self-education produces the best word-of-mouth for beauty brands.
TESTERBAR is set up with one objective in mind: To influence consumers through a first-hand experimental marketing channel. By personally testing a skincare product, potential consumers understand how it works for them, assess the possible results, and hence, reaffirm their purchase decisions.
Reviews generated from these testers give first-hand credibility to products, giving the product the right exposure and longevity in the market.
Armed with tester behaviour-tracking capabilities, our beauty partners are able to discover how a consumer behaves, right from the moment she receives a sample, to her experience of using it, and ultimately to her purchase of the product.
TESTERBAR directs beauty partners to target different groups of testers to understand their various concerns and retrieve their feedback. This means to tracking and dissecting the behaviour of potential consumers gives our beauty partners the upper hand in this competitive market.