Super Kawaii Mama is a leading style and fashion blog, hailing from Melbourne, Australia. Begun by Candice DeVille in February 2008 as way to share her unique sense of style and life perspective, SKM has grown to become a place for everyone seeking style inspiration outside the mainstream. The name itself comes from Candice’s love of all things Kawaii (Japanese for cute) and the fact that she spends most of her time attending to her two gorgeous daughters. Feeling that there was more to life than juicy tracks or beige capri pants, Candice set out on a journey to bring you a glimpse into her everyday wardrobe and show the world that glamour is a mindset – not just another Little Black Dress on the rich and famous.
Bringing vintage fashion flawlessly into the 21st Century with style and a sense of humour, Super Kawaii Mama brings you news, reviews and and a sharp education on the language of fashion. Super Kawaii Mama has come to represent a whole new breed of fashionistas, bored with the offerings of the mass market and looking for a way to become a more vibrant and better version of their stylistic selves. It is not just another blog about clothes, but about the role fashion plays in defining your sense of self.
First of all, tell me why “Super Kawaii Mama”?
Well, a few things I guess, but I’ve always had an interest in Japan’s Kawaii culture, even from when I was very young. Hello Kitty and I are almost the same age! Then when I first went to Japan, wherever I went girls were commenting on how “Super Kawaii” my look was. Combine that with being Mama of two little girls and you’ve got the blog name!
You mentioned that you wanted to “show the world that glamour is a mindset – not just another Little Black Dress on the rich and famous.” Can you please further elaborate?
There seems to be a feeling these days that glamour can be only possessed by the rich and famous. Also that it is something that fits a specific formula; little black dress and pearls type. Glamour is so much more than that. It is about making everyday an occasion, no matter what you are doing. It is taking the ordinary and making it special by how you treat yourself. You don’t need to be a millionaire to be glamorous, you just need to change your attitude to life.
You have a passion for vintage fashion. What about it that makes you dig that style?
I love the sense of history and story to vintage fashion, but I also love the quality. Clothes were made to last from beautiful fabrics and with exquisite details. It wasn’t only garments for big occasions that were beautiful but the more every day items were much more beautiful than much of what we have today. For example, I have a collection of Dressing Gowns from the 1930’sand 1940’s.
These were designed to be worn while having breakfast at home, before getting dressed. They have beautiful ruffles, silks, quilting and tailoring-much more impressive than just a bath robe!
You like all things cute that is why you “adopted” the name super kawaii mama. Do you like Japanese stuff and her culture?
When I was a little girl you couldn’t buy all the kawaii Japanese items you can now get here in Australia. My Grandfather travelled a lot and when I was 6, brought me back my first sheet of Hello Kitty stickers from Japan. I fell in love and have been obsessed ever since. I still have those stickers in their un-opened packet I treasured them so much!
You were studying fashion once upon a time. Which era of the fashion style do you like besides vintage?
I love a lot of the early ‘Dandy’ style menswear from the 1800’s. Tight pants, waist coats and cravats. I think this look on women is very chic even today.
How do you manage being a blogger, fashionista, mother and wife?
Sometime with difficulty! It can be hard to juggle it all but I am a planner and try to be as organized as possible. I keep a tight schedule and always multi task, even planning in my relax time. It does mean that I have to stick to my schedule or the whole week can be a disaster. I also have a very supportive husband who doesn’t mind me being online so much luckily!
You also seem to have time to freelance for modeling, writing, presenting, public appearance, acting and doing voice over. What is your driving force?
There are just so many things I want to do and I always have new ideas, every day in fact. I believe in following your dreams and taking chances. Life isn’t a practice run, so I make it a point to explore all the things I want to do whenever I have the opportunity. And if I ever fail, well that is good too because there are always new lessons to be learnt.
What is your day usually like?
Crazy busy. I get up about 6am and get myself and the two girls ready for the day before leaving at 8. Every day is different. It could be writing, photo shoots, meetings, or even just catching up on housework. I have my youngest daughter with me most days too.
Then school finishes at 3.30, so between then and about 7pm at night I cook, clean, play with the girls, help with homework and do dinner. Once they are in bed by about 7, I spend some time catching up with my husband before either writing again until about 10.30 or otherwise heading out for evening engagements. It can be pretty full on so I sleep whenever I can!
As a mother of two, how do you keep your figure trim and slim?
I eat fairly well, lots of fruit and vegetables, but I still like my chocolate every now and again. I think a big part of staying slim is drinking lots of water throughout the day and moving whenever possible. I take the stairs, I walk (to the shop tee hee) I dance whenever I can.
In your own definition, what makes a woman modern and smart?
Understanding that you have many choices in life, and that your destiny is in your own hands. You can take charge and create a life you love. Be brave, go forward and have the courage to be yourself.
What, to you, is being financially independent? Do you think you are financially savvy and smart? Why?
Financial independence to me means being able to support yourself without being indebted to anyone. That includes credit cards. I think that there are loads of great tools out there that help you achieve this independence, but you have to have them working for you and not the other way around.
If you are working to pay off your credit card debt then things aren’t in the right balance, but you can be smart and make that system work for you so that you get all the benefits and little of the problems.
What does the phrase “My Fat Pocket” remind you of?
It makes me think of a savvy shopper who knows when and where to spend her money so that her pocket is always “Fat” and her face is always smiling.