Singapore’s definitive Virtual Fashion Festival is ready to go “live’ from 20 to 29 August 2020 on www.thefrontrow.style. Supported by Enterprise Singapore (ESG) and produced by Daniel Boey Creatives and AP Media, the inaugural 10-day festival will see 31 local and 10 regional labels showcasing their latest collection through virtual runway shows, fashion filmlets and 2D/3D graphic animation. TFR will also be the first time in Singapore that fashion will be experienced in a 360-degree environment.
Daniel Boey, Creative Director of TFR, said, “We are excited to bring TFR to everyone, regardless of whether you are in the fashion scene or not. This marks a milestone in the new norm for the future of fashion to be even more innovative and adaptive. We are also proud that this initiative is entirely conceptualised and produced by Singaporeans to show the world how we have embraced and banded together in this new world and we hope that Singaporeans will give their support to our local creative talents and designers.”
Explore fashion in a virtual world remodelled after the Lion City
In the spirit of the Singaporean identity of the festival, TFR’s virtual fashion village distinctly incorporates familiar sights and iconic landmarks of the Lion City from yesteryear and present day. The virtual experience at TFR comprises several zones – The Runway Room, The Gallery, Designer Hall and Coffeeshop. Each room takes you on a wholly unique experience with different setting and specially curated programmes.
In the Runway Room, guests can enjoy an exciting line-up of fashion shows. For those with a penchant for the quirky and whimsical, The Gallery is a nostalgic playground setting to view a photography exhibition by Singaporean fashion photographer Rui Liang and illustrator Gary Goh. The Coffeeshop is a relaxed space where guests can listen to podcast and panel discussions and particpate in activities such as styling ans sustainability workshops. The Designer Hall is where shoppers get direct links to designers online shopping portals.
Fashion gets personal at TFR
In addition to the gamut of shows and presentations, there will also be a curated line-up of engaging interviews, podcasts and workshops across the ten days, where industry heavyweights and designers can share their inspirations, ideas, and thoughts about their craft and the fashion world in the region and at large.
Minju Kim, South Korea designer and the winner of the first season of Netflix’s “Next In Fashion”, has been invited to be a panelist in one of the podcasts to talk about how Asian labels can stand out in this current pandemic world.
Other impactful topics that will be discussed during the podcast panel sessions include sustainability in fashion, fashion education in the age of COVID-19, as well as the digitalisation of fashion, with guests like Stephanie Dickson, founder of “Green Is The New Black” (@greenisthenewblaccom), Malaysian Couturier Carven Ong (@carvenong_couture) and Melbourne-based Singaporean designer Jude Ng (@designbyjude).
Fashion creation – workshops by industry experts
As fashion aficionados know, the truly dedicated do not follow fashion trends – they create. Those looking to create their own unique runway outfits can explore the exciting line-up of interactive workshops that TFR offers. In collaboration with Singapore’s prime rental mall, Raffles City Shopping Centre, the interactive workshops conducted will touch on themes, such as “Virtual Fashion Essentials” and “Fashion For Fall”. The Kang (thekang.sg) will also be conducting a sustainability fashion workshop. Learn how he creates his signature reptile skin accesories by upcycling everyday materials like plastic bags.
Viewers can pick up styling tips from these workshops that will not only enhance their outfits but their confidence too. At the same time, they can also pick up responsible, eco-friendly and sustainable habits in the process.
There will also be surprise giveaways, with exciting prizes to be won. Stay tuned to The Front Row’s social media and online platforms.