APM Monaca collaborates with Chiara Ferragni for the second time to launch their Fun Crazy Love jewellery collection, and Chiara Ferragni shares her favourite pieces from the collection and her favourite jewellery trends in an interview for the launch.
Chiara Ferragni, the founder of ‘the Blonde Salad’ (one of the world’s most popular fashion blogs), has over 20 million Instagram followers, and is one of the most known and loved fashion influencers today. With her constant global trotting jam-packed calendar, multimillion-dollar namesake collections, #1 on Forbes’s top influencers list, being the subject of a Harvard Business School luxury marketing case study, the mega success of this Italian beauty came not only from her looks but from her strong insights and innovative vision of the social media world.
3 words you would use to describe APM Monaco with your friends and followers.
Glamourous, fun, and eye-catching.
Your favourite piece from the latest APM Monaco Fun Crazy Love Collection.
The personalised necklace. I love to customise my pieces.
How do you select brands you work with?
I like to work with brands who share my positivity and values.
What is your go-to jewellery style for this summer? And the all-time jewel trend you just can’t get enough of?
My all time jewel trend is mixing and matching different styles of earrings, I have so many piercings on my ear and I can’t leave the house if I’m not wearing earrings! This is definitely my summer style trend, playing with earrings.
As one of the world-famous fashion influencers and an aspiration to many other influencers, do you have a favourite fashion influencer? Who and why?
I am inspired by many fashion influencers. My current favourites are @AnnaCarlaeSimona who are two girls who like to hide their faces and their Instagram is all about their amazing looks!
What does a typical workday look like?
Wake up, have breakfast, reply to emails and do some work calls at home; go for a walk or play with Leone when he wakes up. I’ll have lunch with my friends outside or in the office, continue to have meetings, and sometimes I also go shopping as our office in Milan is a few minutes walk from Monte Napoleone! Then I’ll go home and spend more time with Leone and have dinner with my husband.
What would you say is your #1 key to success?
I find it extremely useful to keep track of all my goals and achievements as it keeps me motivated and focused.
Being considered one of the most successful female entrepreneurs and influencers, have you ever question yourself if this is the right path to take? And what keeps you going when things get tough?
I’ve never questioned my journey, as I’ve made my passions, fashion, travelling, and social media, my work. When things get tough, I surround myself with people who support me and seek advices, even from my followers who are amazing at this.
