Global brand ECCO, known for its premium quality shoe and leather products, has revamped its ION Orchard store, converting it into its second PRIME concept store in Singapore.
Mr David To, General Manager of ECCO Singapore, said, “We are excited to introduce and welcome our second PRIME concept store in Singapore, located in the heart of the famous shopping belt, Orchard Road. Despite the current pandemic, ECCO continues to prioritise customer experience and this is what motivated us to convert our ION store into a PRIME concept store, to better serve ECCO’s local fans and supporters.”
Similar to all PRIME concept stores around the world, the aesthetic of ION’s ECCO store is inspired by ECCO’s rich heritage, and dons a charming Scandinavian minimalistic design. The refined store also features Danish nature-inspired colours like brown, grey and white and a combination of materials and textures, such as wood, steel, and leather.
As shoppers step into the store, they will be able to view the latest ECCO shoes and bags collections that are beautifully displayed against the concrete walls or on grey steel framed oak tables.
The reopening sees the exclusive launch of the Tannery Series, a pilot range of limited- edition shopper bags made from upcycled leather. From 3 October to 4 October, ECCO customers can get a complimentary ECCO leather tag upon purchase, and have it customised in-store by Jade Sparkle (@jadesparkletattoos), a homegrown tattoo artist.
ECCO Leather Debuts The “ECCO Tannery Series” Collection
ECCO Leather tannery in the Netherlands creates a vast array of unique leather articles finishes per year. A hotbed of innovation, onsite designers craft leather samples that range from classic and premium to wildly experimental.Stretching its appeal even further, ECCO launches an eco-friendly shopper bags collection, ECCO Tannery Series, using up-cycled leather from its tannery’s innovation labs. This collection features an impressive range of experimental structures, vivid and newly developed colors, and high-quality classic finishes and shows ECCO’s commitment to avant-garde leather innovation as well as a more sustainable production.
The launch of the ECCO Tannery Series also kickstarts ECCO Singapore’s upcycling leather campaign, which aims to help minimise leather wastage, presents a wider range of eco-friendly products for its customers.
The ECCO Tannery Series is not the brand’s first foray into being green and eco-friendly. ECCO Leather’s DriTanTM technology, a water-efficient technology launched in 2018, that revolutionised the leather industry saves 25,000 thousand litres of water every year and considerably minimises the discharge of wastewater and the use of chemicals.
In addition, ECCO is committed to continuously develop and implement new and more environmentally-friendly innovative processes. These include:
• Installing solar panels and solar-powered lights to reduce the environmental impact of its production process
• Installing water-saving mechanisms and water-recycling systems
• Producing biogas to reduce natural gas consumption
• Carrying out comprehensive energy screenings in all production units, using external auditors
Priced at $149.90 each, ECCO Tannery Series of shopper bags is available exclusively at the two ECCO PRIME concept stores in Singapore, located at The Shoppes At Marina Bay Sands and ION Orchard.
