This latest LifeWear offering combines the innovative designs that leading London-based fashion brand, JW ANDERSON brings to Britain’s traditional apparel – with UNIQLO’s commitment to fit, materials, and functionality.
Designer Jonathan Anderson says, “The theme of the new line is A Day in London. It builds on the The Great British Outdoors theme of the 2019 Fall/Winter collection through LifeWear that reinterprets British classics in exploring London, notably through iconic checkered patterns and duffle coat styles. My design process drills down to the essence of things, and the final looks for this collection embody my personality and that of the UNIQLO brand.”
Northern Irish designer Jonathan Anderson established JW ANDERSON in 2008. At first an elaborate collection of accessories, it quickly attracted attention and enabled the fledgling label to show on-schedule during the 2008 London Fashion Week season. The success of this debut collection earned both critical acclaim and commercial success for Anderson, whose label is now regarded as one of London’s most innovative and forward-thinking brands. UNIQLO and JW ANDERSON first launched in Fall/Winter 2017.
British classics designed for life today
A Day in London has imagined a brisk walk to the market in the morning, or an afternoon spent relaxing with a favourite book wearing items from a luxurious wardrobe patterned after everyday life in that refined city. A general atmosphere of relaxed trad brightens with JW ANDERSON signature touches such as warm hues like olive, navy, charcoal grey, and amber, as well as patchwork and asymmetry to help revitalize wearers in the subdued months to come.
Kids line easy to coordinate and fun to wear
The kids wear line that debuted last season is back by popular demand. It includes fleece blousons and pleated skirts that coordinate easily with adults, as well as striped knitted hats and snoods that make winter living both comfortable and fun.
Perfect outfit while basking in nature’s splendour
For the perfect chill laidback vibes, reconnect with nature’s best as you appreciate the finer things in life. Discover the beauty that surrounds you as you unwind with a good book and a cup of tea – fondly reminding you of the vivid memories in London. Don’t forget to live relentlessly in the moment.
Here’s our take on A Day At The Museum + Dinner Date look with the Design Hem Skirt in Navy: