China’s most popular tea brand HEYTEA 喜茶 celebrates its second anniversary in Singapore on 10 November. Known as creator of the original Cheezo Tea, HEYTEA opened its first outlet, outside of China, in Singapore’s ION Orchard, with much anticipation and overwhelming response. Since then, the innovative and ingenious beverage provider has opened two more outlets in The Shoppes at Marina Bay Sands and Westgate respectively.
Serving innovative drinks since 2012, HEYTEA currently has over 630 outlets in China and 3 outlets in Singapore. The brand has become a big name in the tea beverage business, thanks to their commitment in adhering to high quality standards. At HEYTEA, every cup is brewed using only the finest quality tea leaves from different regions in China, complemented by fresh fruits and natural cheese imported from New Zealand. Their top bestseller, Very Grape Cheezo is prepared with fresh hand-peeled Kyoho grapes blended with premium Aqua Green Tea. Every drink on the menu goes through stringent quality checks before it gets served to the customers.
As the leading brand in creating new tea-drinking experiences, HEYTEA stores are also known for its modern interior design with each store offering customers a visually-appealing environment for tea lovers. HEYTEA’s unique positioning in the tea business also sees them collaborating with esteemed global brands like NIKE, L’Oreal, W Hotels, Sesame Street and Aape.
In celebration of HEYTEA‘s second anniversary in Singapore, the brand will be launching their first-ever Instagram filter where fans will stand a chance to win a one-year supply* of HEYTEA drinks.
6 November: HEY! Singapore Instagram filter
To kick off the anniversary celebration, HEYTEA fans can get creative with their favourite drinks wherever they go using the HEY! Singapore Instagram filter.
In selfie mode, the filter will feature three of the brand’s most iconic drinks – Very Grape Cheezo, Roasted Brown Bobo Milk and King Fone Cheezo Tea, where fans will get to “drink” the beverage with a simple pucker of their lips.
Using the back-camera mode, the iconic HEYTEA drinks will appear in its signature 45-degree angle. Fans are encouraged to get creative as they explore Singapore with HEYTEA by capturing their favourite drink moments set against the backdrop of iconic landmarks in the city.
In conjunction with the launch of the HEY! Singapore Instagram filter, HEYTEA will be giving away a one-year supply of HEYTEA drinks to the most creative Instagram story featuring iconic Singapore landmarks. Besides that, one lucky winner will also walk away with the highly coveted limited edition HEYTEA x adidas ZX 7000 sneakers. Inspired by Hey Tea’s bestselling Very Grape Cheezo, the shoe uses various shades of purple against a milky white base and the beverage brand’s logo. The collaboration has been a hit since its launch.
Click here to download the filter or simply scan the QR code below.
Step 1: Go to @heyteagsg (or scan QR code) to download the “HEY! Singapore” Instagram filter. Step 2: Share your favorite iconic spots in Singapore on Instagram stories using the filter. Step 3: Tag @heyteasg and #HEYTEAturns2 to document your adventures on Instagram.
– Grand prize: 1 years’ worth of HEYTEA drinks
– Second prize: HEYTEA x adidas ZX 7000 sneakers
– Weekly prize: (2 winners per week from 9 Nov to 30 Nov): 2 HEYTEA drinks + exclusive HEYTEA merchandise
*Terms and conditions apply. Contest ends 30 November 2020. Winner will be notified via Instagram DM. 1 years’ worth of HEYTEA drinks is determined at 52 cups and all 52 cups will need to be redeemed within a year from date of issue. Adidas shoes sizing subject to availability.
10 November: Free King Fone Cheezo Tea with purchase of any drink
For one day only, customers will get one free King Fone Cheezo Tea with every purchase of any drink.
*Terms and conditions: Valid only on 10 Nov 2020. Limited to in-store purchase of drinks above the value of $5.50. Limited to 1 redemption per receipt per customer.
11 November onwards: Free 2nd Anniversary sticker pack with purchase of two drinks
To celebrate HEYTEA’s two-year journey in Singapore, a limited-edition sticker pack featuring some of our local landmarks, HEYTEA bestsellers and unique Singapore-exclusive products that have been launched in the past 2 years will be released and given to customers with purchase of any two drinks.
Terms and conditions: Limited to in-store purchase of minimum two drinks (1 redemption per receipt per customer) from 11 November. While stocks last.
Follow HEYTEA on Social Media
Weibo 微博:@喜茶HEYTEA #喜茶新加坡
Hashtag: #heyteasg #HEYTEAturns2