Gong Cha, Singapore’s bubble tea pioneer, has been awarded the Gold Award under the Pearl Milk Tea category in the Trusted Brands Awards 2020 by Reader’s Digest, the first year that this category is introduced.
1,500 consumers across Singapore were surveyed on 50 categories of products and services across an extensive range of industries. The survey assesses the attributes that a brand should possess in order to win the trust of consumers in Asia, such as trustworthiness and credibility, quality, value and innovation, among others.
This win is a clear testament of not only consumers’ confidence of Gong Cha but also a nod to the brand’s use of only the best quality teas exclusively sourced from world-class tea plantations in Taiwan. The teas are freshly brewed in stores every four hours and pearls are made strictly following a proprietary recipe to ensure chewiness and consistency, and sealed in highly-controlled facilities directly managed by the brand. Each batch of pearls is then freshly cooked in stores every two hours. This stringent process ensures optimal freshness and flavour in each cup of Gong Cha’s Pearl Milk Tea, alongside its other bubble tea drinks.
“Gong Cha Singapore is honoured to be the first bubble tea brand to win the Gold Award for our market, and we are grateful to the respondents for recognising our effort, focus and commitment to bring the best quality drinks to our loyal customers,” said Mr Kang Puay Seng, CEO of Gong Cha Singapore.
In celebration of this accolade and to thank its fans, from 18 December 2020 onwards, customers with a minimum purchase of $10.00 at any Gong Cha outlet, will receive a FREE limited-edition Gong Cha Pearl Milk Tea keychain, while stocks last.
In addition, customers who wear Gong Cha’s apparel when they visit the outlet to make their purchase will enjoy10% off their bubble tea orders.
Gong Cha Gift Card – Spread Some Bubble Tea Love With Gong Cha!
For the first time, bubble tea fans looking to share their love of their favourite Gong Cha beverages with their loved ones can now do so with Gong Cha’s e-gift card! Similar to an e-voucher, digital credits are deposited into one’s e-wallet on the Gong Cha App. These credits can then be used to purchase any Gong Cha beverage. From now till 31 December 2020, customers can enjoy 24% more credit value with every $20.00 e-gift card purchased, amounting to a total of $24.80 worth of e-credits.
The Gong Cha App was launched in April this year to expedite the ordering and payment processes at all Gong Cha stores. Customers can place their bubble tea orders through the App and select their preferred pick-up time from a store most convenient to them, through cashless payment.
In celebration of the launch of both the Gong Cha App and e-Gift Card, Gong Cha is extending the validity of all existing credit values stored on the App an additional 12 months. The extension of the validity of these credits is done automatically.
Brownie Cookie Bubble Tea Float – Get Your Brownie Points From Gong Cha!
To celebrate the upcoming festive season, Gong Cha has launched an exciting Christmas drink – Brownie Cookie Bubble Tea Float! This drink is the newest addition to the brand’s latest Bubble Tea Float (BTF) series, a new product category in the bubble tea market, designed in partnership with leading premium ice cream brand, Haagen Dazs.
The introduction of BTF is Gong Cha’s way to continue innovating new bubble tea experiences for their loyal customers. Consisting of Gong Cha’s aromatic teas and Haagen Dazs’ indulgent ice cream flavours, BTF represents an elevated and enhanced bubble tea drinking experience for bubble tea fans.
The Brownie Cookie BTF comprises a layer of luscious brownie infused cream with crunchy cookie crumble that gives the drink a hearty bite. The cream sits atop Gong Cha’s fragrant and smoky Brown Sugar Latte, adding a decadent chocolatey twist to the beverage. To top it off, a scoop of Haagen Dazs’ Cookies and Cream ice cream is added for an indulgent treat!
From now till 31 December 2020 or while stocks last, customers can enjoy the new Brownie Cookie BTF (and brownie points from Gong Cha!) at a promotional price of $5.30 (U.P. $6.50).