Damiani recognized internationally for exquisite design and craftsmanship –and recipient of an unprecedented eighteen Diamonds International Awards – the “Oscars of the Jewelry World”, has been chosen by Victoria’s Secret for the second time to create the brand’s annual diamond Fantasy Bra.
Victoria’s Secret Angel Adriana Lima has been chosen to wear this year’s Bombshell Fantasy Bra designed exclusively by Damiani for Victoria’s Secret to be featured in the 2010 Victoria’s Secret Christmas Dreams and Fantasies Catalogue and on the runway at The Victoria’s Secret Fashion Show which airs Tuesday, November 30 (10/9C) on the CBS Television Network.
Valued at $2 million, the Bombshell Fantasy Bra designed by Damiani for Victoria’s Secret is a masterpiece that exemplifies perfectly, the exquisite design and craftsmanship for which the 86 year-old Italian jewelry house is known around the world. is comprised of more than 3000 brilliant cut white diamonds, light blue sapphires and oval-shaped topazes, all set in 18 carat white gold.
The bra features an astounding 60 carats of diamonds and 82 carats of sapphires and topazes and the bra pattern was designed to evoke a heavenly display of swirling stars and constellations—perfect for a Victoria’s Secret Angel. The bra took six Damiani craftsmen 1500 hours of full-time labor to complete. Each diamond was meticulously hand-set to create this wearable piece of art. The fantasy bra is featured in the 2010 Victoria’s Secret Christmas Dreams and Fantasies Catalogue hitting mailboxes on 20th October.
It is the jewel-in-the-crown of the Victoria’s Secret Holiday season, a book bursting with beautiful stories and photography that envelops her in fantasy with every turn of the page. The catalogue comes alive with the launch of the new Victoria’s Secret iPad App. It allows users to effortlessly flip through and buy from current catalogues and shop VictoriasSecret.com with a simple tap of a finger.