French Connection Singapore has launched the “I Am” Autumn/Winter 2011 campaign.
“I Am” draws the focus back to the apparels with seven separate Autumn/Winter campaigns.
Celebrating the power of clothes, each film is told from the point of view of a hero piece, produced by OneSix7 with 101’s creative director, Richard Flintham, who was also responsible for French Connection’s previous “The Man” and “The Woman”, French Connection’s “I Am” Autumn/Winter campaign was also directed and photographed by Leila and Damien de Blinkk.
To achieve maximum impact of “I Am”, the seven campaigns staggered throughout the season between September to December, has a constantly evolving message that centers on different apparels; conveyed digitally, in print, on out-of-home media and in-store windows.
Evoking a naughty sense of whimsical mystery, French Connection’s Autumn/Winter 2011 “I Am” campaign embarks with “I Am The Trailer” followed by “I Am The Blouse”, “I Am The Lucky Shirt”, “I Am The Skirt”, “I Am The Jumper”, “I Am The Trousers” and concluding with “I Am The Magic Dress” in December.
Look out for the much anticipated French Connection’s Autumn/Winter 2011 collection which is set to hit the stores come September 2011.