Fashion News

H&M Opens in Singapore on September 3rd


The international fashion retailer H & M, Hennes & Mauritz AB (H&M), makes its Southeast Asian debut by opening its first store in Singapore. The store is located at
Orchard Building, right at the heart of Orchard Road.

This flagship store has a 30,000 square feet space that spans across three levels with fashion and accessories for everyone.

“We are happy to finally open our first store in Singapore. This opening marks H&M’s first step into Southeast Asia and we see great potential for expansion in this fashion conscious region,” says Karl-Johan Persson, CEO at H&M.

“Fashion is global, and so is H&M. I’m highly confident that our fashion will be appreciated in Singapore. I’m particularly fond of our autumn collection because it’s so easy to wear, so grown up yet totally of the moment and with such great fashion attitude,” says Ann Sofie Johansson, Head of design at H&M.

Autumn 2011 is the season for cool confidence in distinguished and well composed browns, camel, burgundies and cream. 70’s style influence is essential with longer lengths and wide trousers that look great with chic blouses and comfy knits. Perfect leather accessories and a quirky hat complete the look.

H&M’s first step into Asia was in Hong Kong and China 2007, followed by Japan 2008 and South Korea 2010.