Fashion News

BABY-G Is Collaborating with Hello Kitty to Launch the Pink Quilt Series


Casio teamed up with our favourite feline for a BABY-G watch that is a throwback to the 1990s.

With BABY-G celebrating its 25th, and Hello Kitty its 45th anniversary this year, Casio is releasing the BGA-150KT, which is a special collaboration model with Hello Kitty in its BABY-G line of women’s shock-resistant watches. The new model is inspired by the Hello Kitty Pink Quilt Series, which trended among young women in Japan in the 1990s when the BABY- G brand made its debut. 




The new model is based on the BGA-150, whose elegant design features a large round face and metal pieces. The dial of the new BGA-150KT features a quilt-stitch pattern taking after the Hello Kitty Pink Quilt Series that was popular in the 1990s. The watch features flower-shaped metal pieces that evoke the Hello Kitty of the 1990s while giving it a grown-up look. To celebrate the anniversaries of both brands, the letter “B” for BABY-G is part of the flower on the dial at the 5 o’clock position (25th minute), while Hello Kitty’s face adorns the dial at the 9 o’clock position (45th minute). The case back is engraved with a special drawing of Hello Kitty wearing a watch and adorned with a flower featuring the letter “B” for BABY-G.

The packaging for this special model includes an exclusive mini-bag designed in the style of the original Pink Quilt Series from the 1990s, and a stand for displaying the watch.

The BGA-150KT is expected to be released in March, the price and arrival of the watch will be announced on BABY-G Singapore’s Facebook page and Instagram.