Fashion News

Boss Eyewear Partners with Wu Chun as Its Asian Brand Ambassador for Spring/Summer 2019


The elegant and goal-focused public figure of Wu Chun matched perfectly with the spirit of BOSS and that explains why he is the new ambassador of Boss Eyewear Spring/Summer 2019 Eyewear Campaign.

Wu Chun Boss Eyewear

The popular actor and single was recently seen in his variety show with his two children - "Dad is Back" and he has just finished shooting for the TV series "Martial Universe".

Alongside, he is also a business owner in Brunei fitness and health industry and encourages a healthy and fit lifestyle. There is no doubt why BOSS chose him to be the new face for BOSS Eyewear.

BOSS Eyewear Wu Chun

The Spring/Summer 2019 campaign shows the masculine side of Wu Chun and in the visuals, he wore lightweight and contemporary optical sunglasses from the new BOSS Eyewear collection that speaks both style and comfort.

All the images, photographed by Paul Wetherell and styled by Beat Bolliger, conveyed the same message: to always sharpen the focus on what is important.

Let us congratulate Wu Chun, who will join Henry Cavill to be the new members of BOSS family.