Fashion News

H&M Private Launch in Singapore [Video]


H&M opened its doors to a private launch on 2nd September 2011. Many familiar faces from the industry showed up for private shopping. went to H&M before it was open to public and boy, did we fill our shopping bags full!

Some said the collection in Singapore is the best in Asia while some said the men's department needs more loving! 

We had the luxury to speak to Lex Keijser, the Country Manager Singapore. We also found out H&M's Head of Design Ann-Sofie Johansson's 3 favourite pieces from H&M Autumn/Winter collection 2011.

Xiaxue, Yan Kaykay, Dawn Yang, Melody Chen and many more celebrities and bloggers were caught shopping. Click to view their pictures!