Fashion News

POMELO Celebrates Diversity in Women This International Women's Day


Inspired by women around the world, Pomelo's I AM POMELO Summer Campaign celebrates diversity and the universal passion women everywhere share for style and the conversation it sparks.

Arriving March 8th online at POMELOFASHION.COM, the collection launches on International Women's Day to commemorate the historical day. This season, Pomelo presents 90+ pieces aimed to empower women everywhere to seize life, thrive without boundaries, and show the world the thrill of simply being themselves.

The Summer Collection makes a statement on its own, revealing a bold splash of colours, playfully light-hearted patterns, and breezy vintage florals - all crafted in wearable everyday silhouettes. Endless possibilities are a given with this year's warm weather selection, all made to maximize one's confidence. In the truest summer sense, all pieces are crafted from lightweight fabrics from pure cotton to linen.

Instantly transform your look with this season's abundance of effervescent colours and prints in the Floral Pyjama Shirt - embodying just the right touch of laidback femininity. For weekend style, the V Neck Rainbow Striped Dress offers a sleek alternative to the everyday summer dress without sacrificing comfort. Office-appropriate silhouettes exude confidence, take the Double Breasted Cape Blazer - this eye-catching piece, available in vibrant citrus and kelly green, could quickly become an AM to PM staple.

Join the #IAMPOMELO social media campaign where individuality is encouraged and every personality can be celebrated. No matter their style, Pomelo invites all women to take part by generating their own version of #IAM via Pomelo's website and uploading the photo on their Instagram account for a weekly chance to be featured on the website and social media, plus an additional prize of 100 SGD.

Starting at just 9 SGD, the I AM POMELO Summer Collection is available at POMELOFASHION.COM, or on the Pomelo iOS and Android Apps on March 8th.