Beauty Trends

Hair Accessories Trend: Scrunchies Are Back


We previously wrote about the "3 Hair Accessory Trends We Will Be Seeing This Year" with scrunchies being one of them, and we were so right. Scrunchies are no longer memories from your teenage days. They are now spotted on celebrities and Fashion Week street style icons.

Scrunchies Trend 2020 Hair Accessory

Credit: @doris.scrunchies_ /@rachel_mypark

The humble scrunchie that is so comfy and convenient are often used when we are lounging about in the comfort of our home, hidden from the sights of the outside world since 2000. However, the recent comeback of all things nostalgic brought the scrunchie to the centre stage again and this cute hair accessory is experiencing a surge in searches on Pinterest.

Wear the scrunchie with a ponytail, both high and low; a half ponytail, a bun, or even with your braids. In fact, there are so many different ways you can wear it to add some style points to your hairstyles. Use a bold coloured on to let it stand out from the rest of your outfit, or match it with a colour on your outfit to pull the look together.

Let's take a look at how some of our favourite celebrities are wearing scrunchies.


Park Minyoung channelling feminine vibes with her high ponytail and a beige scrunchie that matches her outfit.

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A post shared by 박민영 Minyoung Park (@rachel_mypark) on Apr 10, 2020 at 3:03am PDT


Jessica Kahawaty looking smart with a striped blazer and shorts set over a cardigan and white shirt. She opted for a burnt orange scrunchie to go with her half-up high ponytail. Embed from Getty Images


Swipe to see BLACKPINK's Jennie's ponytail whith her pink scrunchie, all put together effortlessly for that out-of-bed hair.

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A post shared by J (@jennierubyjane) on May 1, 2020 at 7:29am PDT


Julia Comil went all glamourous with a gold scrunchie and her outfit in tones of browns and gold. Embed from Getty Images


Let the colours do the talking! Josie Mann matches her pink scrunchie to her neon pink furry bag and her pair of pink and white sneakers. Embed from Getty Images


Loop a scrunchie over a classy low hair bun like Victoria Magrath did. Embed from Getty Images


BLACKPINK's Lisa with her signature high ponytail, but now held up by a cute scrunchie.

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A post shared by LISA (@lalalalisa_m) on Apr 4, 2020 at 3:30am PDT


Go for a big, puffy scrunchie to grab all the attention like how Veronica Ferraro did with a baby blue piece. Embed from Getty Images


Shop scrunchies that we love:


Scrunchies Trend 2020 Hair Accessory

4/6Pcs/Set Women Silk/Velvet Scrunchies


Scrunchies Trend 2020 Hair Accessory

Mesh Scrunchie 


Scrunchies Trend 2020 Hair Accessory

Organza Hair Scrunchie 


Scrunchies Trend 2020 Hair Accessory

Fluffy Faux Fur Furry ScrunchieFluffy Faux Fur Furry Scrunchie


Scrunchies Trend 2020 Hair Accessory

Solid colour scrunchie


Scrunchies Trend 2020 Hair Accessory

Animal print scrunchie 


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