Set to transform all 40 The Body Shop® stores into virtual aviaries, the campaign will run from 23 September to 16 October, coinciding with the ethical beauty brand‘s 35th birthday celebrations.
Designed to engage audience and capture and reach out to potential consumers via paper-less coupon entertainment, the object is to catch butterflies – each containing a variety of discount coupons, product giveaways and beneficial content - seen through the iPhone's camera viewfinder by swinging the iPhone like a butterfly net, and then put them in a collection. Once users capture their butterflies, they will be able to redeem them for free prizes and great discounts off products at any The Body Shop® outlet. Each butterfly is unique to The Body Shop® brand.
An application that can be easily downloaded for free at the App Store, iButterfly Asia enables iPhone, iPod touch and iPad consumers to explore, within 150m radius of the vicinity of any of The Body Shop® stores in Singapore for butterflies. These butterflies are air tags created using augmented reality and location information elements. The smartphone‘s global positioning system (GPS) and their motion sensors are then used to catch the butterflies.
Throughout campaign period, consumers will be able to catch these butterflies using their iPhones and take advantage of iButterfly Asia-exclusive offers, including 10 grand prizes of $500 worth of The Body Shop® products. These special edition butterflies will make appearances throughout the campaign.
The public can follow The Body Shop® Singapore on Facebook starting 23rd September to get instant updates and how-to information on The Body Shop® 35th Anniversary iButterfly Asia campaign.